WordPress Speculative Loading in Core: When to Keep It, Tune It, or Turn It Off

WordPress 6.8 added speculative loading in core. For many content sites, that is a low-risk speed win on supported browsers. For WooCommerce, membership, logged-in, and action-heavy sites, it deserves testing before you assume the default…

Microsoft Advertising now imports Google Ads Performance Max new-customer goals: what small businesses should check before syncing campaigns

Microsoft Advertising now supports importing Google Ads Performance Max campaigns that use new customer acquisition goals. That saves setup time, but it does not guarantee matching audience intent, conversion logic, or landing-page behavior. Here’s what…

Local Schema Still Matters in 2026: What Actually Helps Google Match Your Business in Maps, Local Pack, and AI Summaries

LocalBusiness schema is still useful, but not as a shortcut to local rankings. What matters is whether your Google Business Profile, location page content, and JSON-LD agree on the same business facts.