E-COMMERCE · ORGANIC SEARCH
DryAway: 21,623 organic-search visits in a quarter
Organic-search sessions grew from 17,051 to 21,623 across July–September, a 26.8% year-over-year increase. Product education and a connected buying experience give that audience somewhere useful to go.
Explore the organic traffic example →INDUSTRIAL · ORGANIC SEARCH
Mac-Tech: 35.7% organic growth
Ongoing SEO, expert content and sales tools. November 6–7 checks recorded 1,303 top-three phrases, 1,976 first-page phrases and 1,439 searches with an AI Overview citation. See the dates, methods and work behind the results.
Explore the organic traffic example →MEASURED SEARCH PERFORMANCE
Excel Dental: documented search growth
705 Google search clicks in September 2026, up from 421 a year earlier. See the search performance behind this growing practice’s online visibility.
Read the example →LANDSCAPING · GOOGLE ADS
More ad clicks. A lower cost per conversion.
Landscaping Lawn Maintenance Plus grew from 126 ad clicks in March to 475 in April 2026, while cost per recorded conversion fell 56.9%. By July, that cost was $45.46. See the monthly results behind the campaign work.
Explore the paid-search example →LOCAL BUSINESS PROFILE · WEBSITE CARE
Etheridge: 237 call-button clicks in a quarter
During July–September 2026, this dental practice’s Google Business Profile recorded 237 call-button clicks and 183 website clicks for this current DOYJO hosting and local SEO customer. A local-business example of the path from discovery to contact.
Explore the local visibility example →WEBSITE DESIGN · EARLY CUSTOMER SUCCESS
Radius Labs: a new website and an early sale report
A recent Radius Labs website project, its product-to-inquiry path, and Craig Ranger’s customer-reported early sale.
Read the example →SEARCH EXPERIENCE · SINCE 2012
Splinternet’s 2012 SEO record
A dated ranking report and archived website show the foundations of Splinternet’s SEO and internet marketing work.
Read the example →Organic search that brings people to the business.
Earlier full-quarter evidence: the comparison and monthly breakdown below retain July–September 2025 and 2026 for both clients. The Mac-Tech case study further below adds the January–October update and November ranking/AI review.
Useful search visibility earns attention when people are actively researching a product, service or problem. These examples pair our documented DOYJO project work with Google Analytics 4’s Organic Search channel. We compare the same full calendar quarter in each year, so you can see the size of the audience alongside the change. The figures describe organic-search sessions: visits attributed to unpaid search in Analytics.
| Business | 2025 | 2026 | Change |
|---|---|---|---|
| DryAway | 17,051 | 21,623 | +4,572 · +26.8% |
| Mac-Tech | 5,172 | 6,923 | +1,751 · +33.9% |
DryAway: connect product discovery with a confident purchase.
21,623 organic-search sessions in July–September 2026, up 26.8% from the same quarter in 2025. DryAway’s specialty laundry-drying systems call for more than a product name and a price. Shoppers need to understand the installation, compare configurations and see how the system fits their home. Our DOYJO work connects product explanations, imagery, catalog structure and product-selection tools with the buying experience. The documented DryAway project shows the work behind that experience; the organic traffic history shows the audience arriving through unpaid search.
For your business, the opportunity is to answer the questions that help a buyer move forward, then give that buyer a clear next step. Our SEO services and conversion improvement work bring those priorities together. We examine what people are searching for, strengthen the pages that help them decide, and use the next round of data to choose the next improvement.
Updated November 7, 2026 · 2025–2026 measured results
Measurable organic and AI-search visibility.
Mac-Tech competes with equipment manufacturers and distributors across North America. Its ongoing program combines ongoing SEO, expert-led content, a sales assistant chatbot, custom machine sales-sheet PDFs, selected website refinements, research and reporting. The focus is equipment buyers: machine types, manufacturer/model combinations, equipment for sale, parts, service and repair.
Organic Search sessions grew 35.7%: 17,523 in January–October 2025 became 23,777 in the same 2026 period. Engaged organic sessions rose from 9,905 to 12,465, a 25.8% increase.
| Measure | Documented result |
|---|---|
| Organic Search sessions · Jan–Oct | 17,523 → 23,777 · +35.7% year over year |
| Engaged organic sessions · Jan–Oct | 9,905 → 12,465 · +25.8% |
| US Google Web clicks · Aug–Oct | 2,003 → 2,299 · +14.8% |
| Organic positions 1–3 · Nov 6–7 checks | 1,303 phrases: 651 at #1, 383 at #2 and 269 at #3 |
| Organic positions 1–10 · same panel | 1,976 phrases, including the 1,303 top-three phrases |
| Mac-Tech cited in AI Overviews | 1,439 searches across 3,018 completed AI reviews |
| AI citation in an Overview before organic #1 | 1,316 searches; a subset of the AI-cited searches |
Focused work compounds over time
DOYJO’s SEO management began July 16, 2024, and visible progress began in fall 2024 following the website redesign. The comparison above uses 2025 and 2026. It shows the progress of an ongoing program: understand real buying searches, improve useful product and service paths, publish credible expertise, and measure what happens next.
The completed chatbot and PDF sales-sheet tools add practical ways to use that visibility. Prospects can explore machine information and reach the team; staff can turn a listing into a shareable document connected to the current machine page.
For another business, the opportunity is to apply the same discipline to its own services, products, competition and starting point. Agree a focused working set, finish useful improvements and move to the next opportunity. Mac-Tech’s figures document this client’s history; a new proposal should set its own scope and measurement checkpoints.
Sources: retained native GA4 exports, January 1–October 31 in each year; native US Google Search Console Web exports, August 1–October 31; direct Google desktop checks November 6–7, 2026, in Sheboygan, Wisconsin, with personalization requested off. Sessions count visits, not people or sales. Rankings describe the measured equipment/buyer phrase panel, including wording and spelling variants; they vary by time and location. AI citations and organic positions are separate placements and overlap. An AI Overview appearing before organic #1 describes the module’s placement, not a rank among its cited sources.
View the monthly traffic behind these examples
| Month | DryAway 2025 | DryAway 2026 | Mac-Tech 2025 | Mac-Tech 2026 |
|---|---|---|---|---|
| July | 5,703 | 7,594 | 1,653 | 2,354 |
| August | 5,518 | 6,937 | 1,714 | 2,126 |
| September | 5,830 | 7,092 | 1,805 | 2,443 |
Etheridge Family Dentistry: make the next step easy for local customers.
237 call-button clicks, 183 website clicks and 312 direction requests in July–September 2026. Etheridge Family Dentistry’s Google Business Profile recorded these actions during a verified period of its customer relationship with DOYJO. A local listing gives people immediate ways to explore a practice, open its website, request directions or tap the phone button. Our documented work supports the existing website through managed hosting, security, backups, WordPress updates and smaller edits, keeping the website connected to the practice’s day-to-day needs. Etheridge remains a current customer for hosting and local SEO, with Trustindex review monitoring supporting the practice’s online presence.
For your business, that connection deserves attention: can people find the right information, understand what you offer and take the next step easily? Our local SEO services help you examine that discovery path, and website maintenance keeps the destination useful. Explore the documented Etheridge website-care project and Google profile evidence, then request your Free SEO Plan to see where we would start with your business.
| Month | Call-button clicks | Website clicks | Direction requests |
|---|---|---|---|
| July | 52 | 46 | 95 |
| August | 98 | 62 | 112 |
| September | 87 | 75 | 105 |
| Quarter total | 237 | 183 | 312 |
PAID SEARCH · MARCH–JULY 2026
Landscaping: turn campaign data into better buying opportunities.
277% more ad clicks from March to April, with a 56.9% lower cost per recorded conversion. Landscaping Lawn Maintenance Plus recorded 126 Google Ads clicks and 4 conversions in March 2026, followed by 475 clicks and 24 conversions in April. Cost per conversion moved from $234.31 to $101.08. By July, the account recorded 9 conversions at $45.46 each. These figures come from the advertising history during our management of the customer account.
The work connected specific services and locations with focused keyword groups, relevant ads and dedicated landing pages. Search-term exclusions, service-area targeting and ongoing review gave the campaign a practical structure for improvement. That is the value of a connected process: study what people search for, make the offer relevant, then use the results to decide what deserves attention next. Explore our Google Ads management and landing-page design, then request your Free SEO Plan to put that level of attention into your business.
| Month | Ad clicks | Ad spend | Recorded conversions | Cost per conversion |
|---|---|---|---|---|
| March | 126 | $937.24 | 4 | $234.31 |
| April | 475 | $2,425.92 | 24 | $101.08 |
| May | 377 | $2,835.22 | 25 | $113.41 |
| June | 103 | $976.74 | 9 | $108.53 |
| July | 56 | $409.13 | 9 | $45.46 |
Experience that keeps working for you.
Our work with Splinternet Marketing and DOYJO spans decades of helping businesses get found, explain their value and win customers. These projects show the strategy in action. Today, that experience powers the same service through an app built to keep the process moving around the clock.
Your business deserves that same focus. Explore the services, learn from the buyer guides, or browse more of our work in the DOYJO portfolio. Your Free SEO Plan turns the conversation toward your customers, your goals and your next opportunity.