705 Google search clicks, compared with 421. That is 284 more clicks, a 67.5% increase, for September 1–30, 2026 versus September 1–30, 2025.
Long-term visibility, with continued website care.
Brian Bateman’s work with Excel Dental brings search visibility, useful service information and ongoing website improvement together. The objective is practical: help people find the practice, understand their options and take the next step. It is the connected approach behind Splinternet Marketing’s service.
Read the complete comparison.
| Metric | September 2025 | September 2026 |
|---|---|---|
| Google search clicks | 421 | 705 |
| Search impressions | 89,255 | 134,790 |
| Average click-through rate (rounded) | 0.5% | 0.5% |
| Average position | 26.4 | 13.6 |
Impressions increased 51.0%, and average position improved from 26.4 to 13.6 across the searches in the report. The displayed click-through rate was 0.5% in both periods. The complete comparison gives us a useful next question: how can we turn more of that visibility into relevant visits and inquiries?
Keep building on the progress.
Following the September results, October website work improved opening-section visibility, heading contrast, navigation and loading behavior while preserving the practice’s original doctor photography and design. The process continues: review the evidence, make a useful improvement and assess what comes next.
The next opportunity is connecting that visibility with inquiries and appointments. Our local SEO and conversion tracking work brings the search journey and customer journey together, giving each improvement a business purpose.
Sources and related work.
Source: Excel Dental’s September year-over-year Search Console capture and current client report, captured October 17, 2026. The aggregate evidence is reproduced above; private client account access is not required to inspect it. See the DOYJO Excel Dental project record and live practice website.
For a comparable report on your business, start with our guide to measuring marketing results.