Search Engine Optimization (SEO) Starter Guide
Welcome to the Search Engine Optimization (SEO) Starter Guide, designed for those who own, manage, monetize, or promote online content through Google Search. Whether you’re…
Search Engine Optimization
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Best Practices for Managing Googlebot’s Crawl Rate
Google recently issued a warning against using 4xx HTTP status codes, except for 429, as a means of rate limiting Googlebot’s crawl rate. As per…
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Google’s Refreshed Guidelines for Site Owners: Introducing the Google Search Essentials
In 2002, Google launched the “Webmaster Guidelines,” which outlined the best practices for site owners in building a website. Since then, a lot has changed…
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What Creators Need to Know About Google’s Helpful Content Update
Google’s mission has always been to connect people with relevant, informative content. To further this goal, the company is rolling out a “helpful content update”…
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Boost Engagement and Improve Rankings: Incorporating Multimedia Content into Your Content Strategy
Incorporating multimedia content into your content strategy can boost engagement and improve your website’s rankings. Multimedia content such as videos, images, and infographics can provide…
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Mastering SEO for Bing in 2023: Best Practices for AI-Powered Search Optimization
Bing is a powerful search engine that is increasingly incorporating AI and machine learning into its algorithms to provide the best possible results for its…
