Pay Per Click Advertising

Pay-per-click (PPC) advertising is an effective way to reach and target potential customers, as it allows you to choose who sees your ads based on criteria such as location, language, and device. Additionally, PPC advertising is cost-effective, as you only pay when a user clicks on your ad and reaches your website or landing page.

The cost per customer will vary depending on your goals and target audience. Generally speaking, the average cost per click (CPC) of a PPC ad ranges from $1 to $2 per click, but can be higher or lower depending on several factors. These factors include the type of ad, industry, and target audience. For example, Google Ads campaigns targeting audiences in more competitive industries, such as finance and legal, tend to have a higher CPC than those targeting audiences in less competitive industries, such as home decor.

To ensure that you’re getting a good return on your investment, you should aim for an acceptable cost-per-acquisition ratio of 20% or 5:1 between revenue and ad cost. This means that for every dollar spent on advertising, you should expect to make five dollars in revenue. By optimizing your PPC campaigns and setting the right goals, you can make sure you’re reaching your target ROI while also drawing in qualified leads.