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Hands working on financial data analysis with charts and graphs, using pens and highlighters.

Performance Max Search Themes Are Not a Lead-Quality Fix: How to Use Them With Search Term Reporting and URL Controls

Google has made Performance Max search themes more usable, but they still do not act like keywords or a lead-quality filter. If lead quality is slipping, the practical fix is to check actual query mix,…
A vibrant diagram showcasing a marketing strategy wheel with various industry sectors and user categories.

What Local Businesses Can Still Influence in Google Maps: Categories, Reviews, Location Pages, and the Limits of Service Areas

Google says local results are driven primarily by relevance, distance, and prominence. Here’s what small businesses can actually influence right now—and what they can’t.