How to Find Multimodal Search Data in Search Console

To check reported traffic from Google searches that use an image, open the Search results Performance report in Search Console and select Search type > Web: multimodal. Choose a date range, review the reported metrics, and use the Pages table grouping to see which URLs appear. Google announced the global rollout would start on September 24, 2026; it did not give a completion date, so availability may vary while rollout proceeds.

This walkthrough is for site owners and SEOs measuring search performance. Missing data is not, by itself, evidence that Google restricted a site or that the site received no image-assisted searches.

What Web: multimodal includes

Search Console defines Web: multimodal as web search results where an image was used as part of the search. It distinguishes this from Web: text-based traffic originating from traditional text queries in Google’s standard Search bar. Google names four included experiences: Lens, Circle to Search on Android, image uploads to Google Search, and Chrome’s right-click “Search this image” feature. These descriptions are in Google’s announcement of web multimodal Search performance reporting and the Search Console Performance report documentation.

The documentation does not promise a separate report breakdown for each experience. Treat Web: multimodal as the combined reporting category, not as a way to identify whether a visit came from Lens, Circle to Search, an image upload, or Chrome image search.

Check multimodal performance in Search Console

Select the right property. Confirm that the Search Console property you open covers the site or URL set you intend to measure.
Open the Search results Performance report. In the report’s Search type control, select Web: multimodal.
Set the date range. Choose the period you want to inspect, and note the dates for your reporting record.
Review the metrics. Inspect clicks, impressions, CTR, and average position. The Performance report documents these metrics; Google says multimodal metrics appear if a site is receiving traffic from these queries.
Inspect the Pages grouping. Use the table’s Pages tab or grouping to see which URLs are represented for the selected property, search type, and period.

If the report has no visible multimodal metrics, first check the property, date range, and selected search type. Then record that no data is visible for that report selection. Google has not specified a reporting delay or said that an empty view proves no relevant searches occurred. The announcement also says rollout starts globally on September 24, but does not establish that it is complete for every property.

Compare periods without overstating what changed

Search Console lets you compare date ranges or report groups. For a useful period comparison, keep the property and Web: multimodal selection the same, use comparable date windows, and note any other filters or comparison settings. Review clicks and impressions for both periods, then inspect Pages to see which URLs appear in each view. CTR and average position are also available in the report.

Use query or URL filters only when they help answer a specific question. The Search Console guidance on filtering and comparing Performance data cautions that query or URL filtering can affect totals because of data truncation and omitted anonymized queries. A filtered table may therefore not add up to the unfiltered report total. Preserve the filter context when you compare or export results.

Export the report for analysis

Use the report’s export control to download available chart and table data for a spreadsheet or another analysis tool. Google’s announcement directs users to export report data for further analysis, and its Performance report help explains that many reports offer chart and table exports. Record the property, date range, search type, comparison and filters with the downloaded file so another person can interpret it accurately.

Check exported values against the report before drawing conclusions: Search Console says values shown as unavailable or not a number are exported as zeros. An exported zero in those cases does not necessarily mean the underlying measurement was literally zero.

Hypothetical ecommerce example

A store operator compares two date ranges with the same property and Web: multimodal selection. The operator notes the clicks and impressions shown for each period, then checks Pages for the product URLs represented. If a product URL appears in one period but not the other, or the metrics move between periods, that is a reporting observation to investigate—not proof that a recent product-page edit caused the change. Record the comparison settings and any filters before sharing the export.

Verification checklist

Confirm the selected Search Console property.
Confirm the date range and that Web: multimodal is selected under Search type.
Review clicks, impressions, CTR, and average position, then inspect the Pages grouping.
Record comparison settings and any query or URL filters; remember filtered totals may differ.
Export the chart and table data, record the export date, and check for unavailable values exported as zeros.
Interpret missing or changing data cautiously while the announced rollout proceeds; do not infer a cause or an experience-level source from this report alone.

Google’s documentation does not establish a rollout completion date, reporting delay, or separate attribution for each named search experience. Which product URLs appear in your Web: multimodal Pages view across comparable date ranges?

Sources

Editorial note: AI assists with research, drafting and automated checks. Sources are linked so you can verify the guidance. Platform requirements can change; confirm the details that apply to your setup.