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Search Engine Optimization (SEO) Starter Guide
Welcome to the Search Engine Optimization (SEO) Starter Guide, designed for those who own, manage, monetize, or promote online content through Google Search. Whether you’re a business owner, website manager, SEO specialist, or DIY SEO…
Best Practices for Managing Googlebot’s Crawl Rate
Google recently issued a warning against using 4xx HTTP status codes, except for 429, as a means of rate limiting Googlebot’s crawl rate. As per the post, using these HTTP status codes can harm a…
Google’s Refreshed Guidelines for Site Owners: Introducing the Google Search Essentials
In 2002, Google launched the “Webmaster Guidelines,” which outlined the best practices for site owners in building a website. Since then, a lot has changed in the digital landscape, prompting Google to refresh and simplify…
What Creators Need to Know About Google’s Helpful Content Update
Google’s mission has always been to connect people with relevant, informative content. To further this goal, the company is rolling out a “helpful content update” aimed at rewarding original, people-first content in search results. This…
