Emotional storytelling forges connections with audiences, amplifying user engagement and potentially elevating SEO metrics.
Brian Bateman is an experienced IT professional with over 30 years of experience in the field. Since 1998, Brian has been providing expert e-commerce website development, search engine optimization, and internet marketing services to clients across a range of industries. He is recognized as an expert in his field and has helped many businesses achieve their digital marketing goals.
In addition to his work in the IT industry, Brian is a successful entrepreneur and business owner. He is the owner of a newspaper in Sheboygan, Wisconsin, which can be found online at https://sheboyganlife.com. Additionally, Brian is a mentor to young journalists through DOYJO (Discover Original Young Journalists Online) at https://doyjo.com. He is committed to giving back to his community and helping the next generation of journalists succeed.
Brian is also an accomplished blogger and writer. He currently runs a popular healthcare blog where he frequently shares his insights and perspectives on business, money, healthcare, digital marketing, and leadership. With a passion for sharing his knowledge and helping others succeed, Brian has become a respected authority in the digital marketing and healthcare communities.
Content marketing in B2B focuses on educating and providing value to other businesses. Effective content types include whitepapers, case studies, industry reports, and webinars that…
Multivariate testing involves testing multiple variations of different page elements simultaneously to determine their combined impact on conversions. It’s suitable for websites with significant traffic…
SEO reporting can identify slow-loading pages, assess their impact on rankings, and guide businesses in optimizing page speed through techniques like image compression, browser caching,…
CRO for lead generation forms includes reducing form fields, using auto-fill features, providing real-time feedback, and offering incentives for form submissions. These tactics can increase…
Creating and implementing a social media advertising strategy in the nonprofit and charitable sector involves defining target audiences, setting clear objectives, and selecting appropriate ad…
“Guiding Through Turbulence: Leadership in Crisis Management” is an insightful guide that empowers leaders to navigate and thrive during challenging times, emphasizing resilience and strategic decision-making.