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What is the role of Google Maps in Local SEO, and how can I optimize my presence on it?

Google Maps is a vital component of Local SEO, as it helps users find businesses in their local area. To optimize your presence on Google Maps, ensure your Google My Business listing is accurate and complete, including your business name, address, phone number, categories, and photos. Encourage customer reviews and respond to them promptly. Keep your business hours updated, and use Google Posts to share updates and promotions.

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