What is cornerstone content, and how can it benefit SEO?
Cornerstone content is the most important, comprehensive content on a website, which can improve SEO by becoming a central resource and attracting links.
Cornerstone content serves as the foundational piece for a website's SEO strategy, offering comprehensive and authoritative information on key topics relevant to the business. This type of content is designed to be the most valuable and informative resource available on the website, effectively drawing in traffic, attracting backlinks, and serving as a central hub for related content. By focusing on cornerstone content, businesses can improve their search engine visibility, enhance user engagement, and build credibility within their industry. When well-optimized, cornerstone content not only helps in ranking higher on search engines but also establishes the business as a thought leader.Benefits of Cornerstone Content
- Enhanced SEO: By targeting primary keywords and providing in-depth information, cornerstone content improves search engine rankings.
- Increased Traffic: High-quality content attracts more visitors and encourages them to explore other areas of your website.
- Brand Authority: Establishes your business as an authority in your niche or industry by providing expert-level knowledge and insights.
- Link Building: As a valuable resource, cornerstone content naturally attracts backlinks from other sites.
Cost Ranges for Developing Cornerstone Content
Creating cornerstone content can vary widely in cost depending on the scope and depth required. Here are some general ranges:
- DIY Approach: Minimal cost if done in-house, using existing resources and expertise.
- Freelance Writers: $200 to $1,000 per piece, depending on complexity and length.
- Professional Agencies: $1,000 to $5,000 per piece, including research, writing, and optimization.
Local Tips for Optimizing Cornerstone Content
- Understand Local Interests: Tailor your content to address specific local issues or interests to engage the community better.
- Incorporate Local SEO: Use local keywords and phrases to make your content more relevant to the nearby audience.
- Network with Local Businesses: Form partnerships with local organizations to increase backlinks and visibility.
FAQs About Cornerstone Content
- What makes content 'cornerstone'? It is comprehensive, covers all aspects of a topic, and serves as a definitive guide.
- How often should cornerstone content be updated? Regular updates are essential to keep information accurate and relevant. Aim for at least every 6-12 months.
- How many cornerstone pieces should a website have? This depends on the size and scope of your site. Typically, 3-5 cornerstone pieces are a good start.