Alignment involves setting SEO objectives that align with overall marketing goals, tracking KPIs that demonstrate SEO’s contribution to these goals, and reporting on how SEO strategies support broader marketing initiatives.
Brian Bateman is an experienced IT professional with over 30 years of experience in the field. Since 1998, Brian has been providing expert e-commerce website development, search engine optimization, and internet marketing services to clients across a range of industries. He is recognized as an expert in his field and has helped many businesses achieve their digital marketing goals.
In addition to his work in the IT industry, Brian is a successful entrepreneur and business owner. He is the owner of a newspaper in Sheboygan, Wisconsin, which can be found online at https://sheboyganlife.com. Additionally, Brian is a mentor to young journalists through DOYJO (Discover Original Young Journalists Online) at https://doyjo.com. He is committed to giving back to his community and helping the next generation of journalists succeed.
Brian is also an accomplished blogger and writer. He currently runs a popular healthcare blog where he frequently shares his insights and perspectives on business, money, healthcare, digital marketing, and leadership. With a passion for sharing his knowledge and helping others succeed, Brian has become a respected authority in the digital marketing and healthcare communities.
Some common tools used for analytics include Google Analytics, Tableau, Excel, SAS, Python, and R.
Optimizing website loading speed is crucial for both user experience and local SEO. Compress images, leverage browser caching, minimize server response time, and use content…
Link building involves acquiring backlinks from authoritative websites, improving SEO content promotion and rankings.
Repurposing blog content into video or audio formats can expand reach, improve user engagement, and benefit SEO through multimedia content.
Gather feedback through surveys, feedback forms, and post-purchase emails. Analyze responses to identify areas for improvement and demonstrate customer-centricity.
Encourage loyalty with personalized product recommendations, loyalty rewards, and post-purchase follow-ups. Highlight the benefits of repeat purchases.