To optimize Google My Business photos, use high-quality images that showcase your business. Add relevant captions and filenames with keywords. Categorize photos appropriately, such as interior
Brian Bateman is an experienced IT professional with over 30 years of experience in the field. Since 1998, Brian has been providing expert e-commerce website development, search engine optimization, and internet marketing services to clients across a range of industries. He is recognized as an expert in his field and has helped many businesses achieve their digital marketing goals.
In addition to his work in the IT industry, Brian is a successful entrepreneur and business owner. He is the owner of a newspaper in Sheboygan, Wisconsin, which can be found online at https://sheboyganlife.com. Additionally, Brian is a mentor to young journalists through DOYJO (Discover Original Young Journalists Online) at https://doyjo.com. He is committed to giving back to his community and helping the next generation of journalists succeed.
Brian is also an accomplished blogger and writer. He currently runs a popular healthcare blog where he frequently shares his insights and perspectives on business, money, healthcare, digital marketing, and leadership. With a passion for sharing his knowledge and helping others succeed, Brian has become a respected authority in the digital marketing and healthcare communities.
In the vast world of digital marketing, there is one phrase that is often considered the holy grail – organic traffic. This coveted metric is…
Effective subject lines are concise, relevant, and create curiosity. They may include personalization, emojis, urgency, or a clear benefit for the recipient.
Setting a digital marketing budget requires considering business goals, competition, and the expected ROI. Businesses should allocate budget based on the channels that generate the…
Using content marketing in the nonprofit and charitable sector involves creating informative content like impact stories, fundraising campaigns, and educational resources. Strategies include addressing social…
AI optimizes content to appear in zero-click searches, knowledge panels, and featured snippets, increasing visibility and improving SEO performance.
Website owners should track metrics and KPIs such as organic traffic, click-through rates (CTR), conversion rates, keyword rankings, bounce rate, backlinks, page load times, and…