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How can businesses use marketing automation to streamline lead generation, nurture leads effectively, and improve the overall customer experience in the automotive industry, and what are the key marketing automation features and benefits for digital marketing efficiency and effectiveness?

Using marketing automation involves automating tasks like email marketing, lead nurturing, and customer segmentation in the automotive industry. Key features include email automation, lead scoring, and CRM integration. Benefits include time savings, improved lead conversion, and personalized communication.

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