How can businesses use data analytics and attribution modeling to understand the customer journey, identify touchpoints that drive conversions, and allocate resources effectively across various marketing channels and campaigns, and what attribution models are commonly used in digital marketing?
Using data analytics and attribution modeling involves tracking the customer journey and analyzing touchpoints that contribute to conversions. Common attribution models include first-touch, last-touch, linear, and time-decay models. Using these models, businesses can allocate resources based on the channels that have the most significant impact on conversions.
