How can businesses use content curation effectively in their digital marketing strategy to provide valuable resources, establish authority, and engage their audience, and what content curation best practices should they follow when sharing third-party content?
Using content curation involves finding and sharing valuable third-party content that aligns with the brand’s interests and audience. Best practices include giving credit to the original source, providing context when sharing, and adding insights or commentary to curated content.
Content curation is a strategic approach to sharing valuable third-party content that resonates with your brand's interests and audience. By selecting relevant articles, videos, or social media posts, businesses can engage their audience without creating all content from scratch. Best practices for content curation include always crediting the original source, offering context to explain why the content is relevant, and adding your insights or commentary to provide additional value and demonstrate your expertise.Cost Ranges
While content curation itself is generally cost-effective, businesses may invest in tools or services to streamline the process. Costs can range from free options using basic tools to premium content curation platforms, which can cost anywhere from $10 to $100 per month, depending on the features and scale of use.
Local Tips
- Identify Local Influencers: Partner with local influencers or businesses that align with your brand to enhance the credibility and reach of your curated content.
- Leverage Local News: Include local news stories or relevant community events that align with your audience's interests to increase engagement.
- Attend Local Events: Keep an eye on local events that might provide valuable content opportunities, such as industry conferences or community meetups.
FAQs
What is the difference between content curation and content creation?
Content curation involves selecting and sharing existing content from other sources, while content creation is about producing original material. Both strategies can complement each other in a comprehensive content marketing plan.
How often should I curate content?
The frequency of content curation depends on your audience's preferences and your overall marketing strategy. However, a general guideline is to maintain a consistent schedule, such as sharing curated content a few times a week.
How can I ensure the curated content aligns with my brand?
Set clear guidelines on the types of content that fit your brand's voice and values. Use these guidelines to evaluate potential content before sharing it with your audience.