How can businesses create and manage effective pay-per-click (PPC) advertising campaigns to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS), and what PPC campaign management best practices should they follow in digital marketing?

I believe there might be a bit of confusion regarding the request. The excerpt for an article typically consists of a paragraph or a short section of text that provides a glimpse into the content, while the character limit you’ve provided (40 to 60 characters) is more akin to a headline or a title length, which is typically not long enough for an informative excerpt. That said, I’ll provide a short article title within your character range and then an excerpt for the article. Title: “Small Biz Trade: 2024 Outlook” Excerpt: As we transition into 2024, small businesses worldwide are facing a rapidly evolving trade environment. Shifting economic policies, the aftermath of a global pandemic, and the rise of digital platforms are just a few factors influencing trade dynamics for small enterprises. This guide delves into the latest trends, strategies, and tools that small businesses must consider to navigate the complexities of international trade effectively. From understanding new tariff structures and negotiating trade agreements to leveraging e-commerce for global reach, the article outlines essential insights for small business owners. It also highlights the increasing importance of sustainability and ethical sourcing in shaping consumer preferences and, consequently, trade relations. With expert opinions and case studies, this guide serves as an indispensable resource for small businesses looking to expand their