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How can businesses create and manage effective pay-per-click (PPC) advertising campaigns to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS), and what PPC campaign management best practices should they follow in digital marketing?

Creating and managing PPC advertising campaigns involves keyword research, ad creation, and bid management. Best practices include optimizing landing pages, using negative keywords to reduce irrelevant clicks, and conducting A/B testing to improve ad performance. Businesses should regularly analyze and adjust campaigns to maximize ROAS.

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