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Internet Marketing Services Every Business Should Be Using Right Now

ByBrian Bateman

Most businesses struggle not with “doing marketing,” but with choosing and executing the few internet marketing services that reliably drive traffic, leads, and revenue. This guide walks you through the essential services you should be using right now—what they do, why they work, and how to prioritize them—so you can stop guessing and start growing with a focused, measurable strategy.

Comprehensive SEO: The Foundation of Your Online Visibility

Every other internet marketing service becomes more effective when your search engine optimization (SEO) is solid. SEO ensures people can actually find your business when they search for your products or services. Without it, you’re renting attention instead of building an owned traffic asset that compounds over time.

Start with technical SEO: fast-loading pages, mobile-friendly design, secure HTTPS, and a clean site architecture. Use tools like Google Search Console, PageSpeed Insights, and Screaming Frog to find crawl errors, slow pages, and broken links. Fixing these basics often delivers quick visibility gains without adding new content.

Then focus on on-page SEO: clear keyword targeting, descriptive title tags and meta descriptions, proper H1–H3 headings, internal links, and helpful content that actually answers search intent. For most small and mid-sized businesses, a well-optimized set of core pages (home, services, locations, about, blog/learning center) can outperform a bloated site with dozens of thin pages.

Local SEO & Google Business Profile Optimization

If you serve customers in a specific area, Local SEO may be the highest-ROI marketing service you can invest in. Ranking in the Google Map Pack can drive calls and foot traffic from searchers who are ready to buy now.

Claim and fully optimize your Google Business Profile (GBP): correct business name, categories, address, phone, hours, and services. Add high-quality photos, keep your hours updated (especially holidays), and use Posts to share offers and announcements. Businesses that update GBP regularly often see significantly higher engagement and call volume.

Build local relevance and trust with consistent NAP (Name, Address, Phone) citations across directories (Yelp, Apple Maps, Bing Places, industry-specific sites). Actively request and respond to reviews—particularly on Google. A small increase in average rating and review volume can materially improve click-through rates and conversions vs. competitors with weak social proof.

Content Marketing That Targets Search Intent

Content marketing works when it aligns with search intent and business goals, not when it’s just “blogging.” Each piece should exist to rank for specific keywords, educate your ideal customer, and move them closer to a conversion.

Use tools like Ahrefs, Moz, SEMrush, or Google Keyword Planner to find topics with:

  • Clear intent (informational, commercial, transactional)
  • Reasonable search volume
  • Achievable competition for your domain authority level

Create pillar pages (comprehensive guides on core topics) and supporting articles that interlink back to them. Include clear calls-to-action: “Get a quote,” “Book a demo,” “Download the checklist.” Track performance with Google Analytics and Search Console, then update your best-performing content every 6–12 months to maintain and grow rankings.

Conversion-Focused Website & Landing Pages

Traffic without conversions is wasted spend. Your website should be treated as a conversion engine, not just an online brochure. Design, copy, and structure should all support a single question: “What do we want visitors to do next?”

Clarify your primary conversion actions: phone calls, form fills, online purchases, bookings, or chat inquiries. Make them obvious with standout buttons, sticky headers, and forms with minimal fields. Use trust elements—testimonials, reviews, guarantees, and clear pricing or process explanations—to reduce friction.

Create dedicated landing pages for paid campaigns, specific services, or local keywords (e.g., “Roof Repair in Austin, TX”). These pages should be tightly aligned with the ad or keyword, removing distractions like unrelated navigation links. A/B test headlines, calls-to-action, and imagery; small improvements in conversion rate can transform your cost per lead.

Search Engine Marketing (Google Ads & Bing Ads)

Paid search—Google Ads and Microsoft Advertising (Bing Ads)—lets you appear for high-intent keywords immediately, while your SEO ramp-up takes time. When managed properly, it’s one of the fastest ways to validate offers and generate leads at scale.

Start with a focused list of bottom-of-funnel keywords that indicate strong buying intent (e.g., “emergency plumber near me,” “buy [product] online,” “[service] pricing”). Use exact and phrase match initially to maintain control over which searches trigger your ads. Write ad copy that mirrors search intent and highlights a strong value proposition and next step.

Send traffic to tightly aligned landing pages, not your homepage. Implement conversion tracking (calls, form fills, purchases) so you can see which keywords and ads generate revenue, not just clicks. Use this data to pause low-performing terms and scale winners, improving your ROAS (Return on Ad Spend) over time.

Social Media Marketing & Retargeting

Social media is less about viral posts and more about consistent visibility and remarketing to people who already showed interest. For most businesses, a focused presence on 1–2 platforms your customers actually use is far more effective than being weakly present everywhere.

Publish content that supports your expertise: short how-to videos, before/after case studies, FAQs, and repurposed snippets from your blog or YouTube. Use UTM parameters on links so you can see which posts and platforms drive traffic and conversions in Google Analytics.

Implement retargeting campaigns on Facebook/Instagram, LinkedIn, or Google Display. Show ads to people who visited your site but didn’t convert, featuring testimonials, offers, or reminders. Retargeting often costs less per click and converts at a higher rate than cold traffic, which can significantly improve your overall marketing efficiency.

Email Marketing & Automated Nurturing

Email remains one of the highest ROI marketing channels when used strategically. You own your list, you aren’t at the mercy of algorithms, and you can segment and personalize communication at scale.

Offer lead magnets (checklists, pricing guides, mini-courses, calculators) on your site to build your list. Use email sequences to nurture new leads: answer common objections, share case studies, and invite them to take a next step (demo, consultation, trial). Keep messages concise and value-packed.

Segment your list by behavior and interest: what they downloaded, which pages they visited, whether they are existing customers. Tailor campaigns accordingly—educational content for new leads, upsell or cross-sell campaigns for customers, and reactivation campaigns for inactive subscribers. Tools like Mailchimp, ConvertKit, or HubSpot make these workflows manageable, even for small teams.

Reviews, Reputation Management & Social Proof

Your online reputation directly impacts click-through rates, conversion rates, and even local rankings. Many businesses lose customers they never knew they had simply because a competitor had better reviews.

Build a simple, repeatable system to request reviews after a positive interaction: automated emails/texts, QR codes at checkout, or links in follow-up messages. Focus on Google, but also industry-specific platforms (Healthgrades, Avvo, G2, etc.). Consistency matters more than volume spikes; aim for a steady flow of new reviews each month.

Monitor and respond to all reviews, positive and negative. Professional, empathetic responses show prospective customers that you take feedback seriously. Highlight your best reviews as testimonials on your site and in ads—this kind of authentic social proof can significantly lift conversion rates of your other marketing efforts.

Analytics, Tracking & Continuous Optimization

Internet marketing services only pay off when you measure and improve. Without analytics, you’re guessing. With proper tracking, you can allocate budget to what actually works and cut what doesn’t.

Set up Google Analytics 4 and Google Search Console at minimum. Configure conversion events (form submissions, calls, purchases, downloads) and ensure they are correctly tracked. For phone-heavy businesses, use call tracking to attribute leads to specific channels and campaigns.

Review performance monthly: top-converting traffic sources, best-performing pages, search queries driving impressions and clicks, ad campaigns with strongest ROAS. Use this data to refine your content calendar, ad targeting, landing pages, and offers. Treat marketing as an ongoing optimization process, not a one-time project.

FAQ

What internet marketing service should I start with if my budget is limited?
Begin with foundational SEO and Local SEO (if you’re location-based), plus a basic Google Business Profile and reviews strategy. These are typically the most cost-effective and compound over time.

How long does SEO take to show results?
Expect 3–6 months to see meaningful movement for competitive keywords, depending on your niche and competition. Local and low-competition terms may move faster; highly competitive queries can take 12+ months.

Is paid search better than SEO?
Neither is “better”; they serve different roles. Paid search delivers immediate visibility and testing, while SEO builds long-term, compounding traffic. Most businesses see the best results from a mix of both.

Do I need to be on every social media platform?
No. It’s usually more effective to be strong on 1–2 platforms where your audience is active than weak everywhere. Focus on where your buyers actually engage and where you can maintain consistent posting.

How do I know if my marketing agency is doing a good job?
They should provide clear reporting on leads, sales, and key metrics—not just impressions and clicks. You should understand what’s being done, why, and how it ties back to measurable business outcomes.

Can AI help with my internet marketing?
Yes. AI can speed up keyword research, content outlines, ad copy variations, and data analysis, but it works best as an assistant to skilled marketers, not a full replacement. Human oversight is essential for accuracy, strategy, and differentiation.

More Information & Trusted Resources

For deeper learning and best practices, explore:

For implementation help, training, and done-for-you services:

The internet marketing services above work best when they’re integrated, measured, and improved over time—not treated as disconnected tactics. If you have questions, want feedback on your current strategy, or need expert help implementing SEO and AI-driven visibility systems, comment, share this article with your team, or reach out directly at sp******************@***il.com or https://doyjo.com.

Brian Bateman

Brian Bateman is an experienced IT professional with over 30 years of experience in the field. Since 1998, Brian has been providing expert e-commerce website development, search engine optimization, and internet marketing services to clients across a range of industries. He is recognized as an expert in his field and has helped many businesses achieve their digital marketing goals. If you need assistance with any of these topics, Brian can be reached at splinternetmarketing@gmail.com or by calling 920-285-7570 during business hours.

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