What Is Digital Marketing? And How Does It Work?

Digital marketing is one of those terms that’s shrouded in confusion and seems to mean something different to everyone. It’s also been made to seem way more complicated than it actually is, which is a shame really, as it’s really pretty straightforward.

So what is digital marketing? Well, as simple as this is gonna sound, digital marketing is just marketing, using digital tools. And marketing is nothing more than communicating value to your customers. So, digital marketing is therefore communicating value to your customers using digital tools. That’s it.

Traditional VS Digital Marketing

The first thing to do is understand the difference between traditional, and digital marketing. Traditional marketing relies on tools and mediums like the newspaper, radio, TV, magazine, billboards, direct mail, and any form of print really.

Digital on the other hand is made up of tools like search engine marketing, social media, content marketing like blogging, articles, or video creation, email marketing, and online pay per clicks advertising.

When you’re talking about traditional versus digital marketing, you’re talking about the tools more than the strategy behind them. And more accurately, you’re talking about which form of media you’re going to use to communicate your message on, a traditional one, or a digital one?

The Future Of Digital Marketing

As consumer media consumption trends continue to shift dramatically away from traditional and towards more and more digital content, there will be a time in the near future where we no longer refer to it as digital marketing and simply call it what it is. Marketing.

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46 Replies to “What Is Digital Marketing? And How Does It Work?”

  1. SACHIN TAK

    Good explanation and thorough enthusiasm, thank you for your help!

    1. Adam Erhart

      Thanks Sachin!

    2. Adam Erhart

      I wish I could 🙂 This is already about as slow as I can go (but I’ll keep working on it)

    3. mani sharma

      Thanks a lot sir but I have a question about my career, like what do you think which has more scope between SEO and Web Development??

    4. mani 1984

      Thanks a lot sir but I have a question about my career, like what do you think which has more scope between SEO and Web Development??

    5. Adam Erhart

      Hi Main G, I’m not sure I understand your question. Do you mean which one is more valuable? Or has more work available?

    6. mani sharma

      Adam Erhart, my questions is that which course has more work available as well as scope between Web Development and SEO,

    7. mani 1984

      Adam Erhart, my questions is that which course has more work available as well as scope between Web Development and SEO,

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  3. Andrea Garzon

    Thanks will be using this in our advertising class. I’m in charge of this topic. It’s really a great help! 🙂

    1. Adam Erhart

      Awesome Andrea! Glad you found it helpful!

  4. IncomeWebstore.com

    Thanks

    1. Adam Erhart

      You’re welcome! 🙂

  5. Thandiwe Muyambi

    Indeed digital marketing is the future of advertising. Thanks for the information.

    1. Adam Erhart

      Thanks Thandiwe!

  6. Anuj Maradiya

    sir i got an event in future and i get a topic of digital marketing in that event and in that event i have to present my product in 7 min so how can i market it using digital way? By making my personal video or any plz reply fast…i’m waiting for your reply…Thank you

  7. chachi said

    Smart vid quick & to the point

    1. Adam Erhart

      Thanks so much Chachi!

  8. chachi said

    Smart vid quick & to the point

  9. Althaf PK

    @Adam Erhart,
    In practical basis, what type of marketing will work for a gold jewellery has only two branches in a small town of India?
    Digital/Traditional
    And Why?
    Mail:althafpk03@gmail.com
    Thanking You

  10. Manav Singh

    What skills are required to get into an entry level job in digital marketing?? Are there enough jobs for new digital marketers,in the market??

    1. Adam Erhart

      Hey Manav! Broad question as the answer depends on what area of digital marketing you want to get into (and there are LOTS!) Your best bet is to find a niche, skill, or industry you resonate with and then see what skills they’re looking for there. A simple Google search should help point you in the right direction.

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    1. Adam Erhart

      Thanks my friends!

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