So, what about these search engines? SEO is a science all to itself. Google, the largest search engine in the world, has a list of 200+ criteria for “ranking” a website. These are two hundred things that webmasters and SEO specialists must do to make sure their clients are getting the best possible rankings in the search engines. Some criteria are more important than others.
We know that because the search engines update their criteria and reshuffle the search engine ranking board regularly. When that happens, the experts scramble to see what changed in the criteria. Sometimes the search engines themselves will let consumers know what they did the change the algorithms, but often it’s the marketers who discover slight changes that make a difference.
What do businesses need to know about going online? First of all, to get online is very easy. To go further than just a website gets a bit tricky. But to dominate the entire search engines with your properties is much easier than you think and not much harder than building the site initially. I’ve done it before and the proof of the pudding is in the eating.