A teaser of Stella Bayles’ talk on How to protect your PR budget in today’s digital comms playground.
The talk is for members of PRSA Charlotte and will be held in North Carolina, USA on February 28th 2018.
‘How to Protect and Grow Your PR Budget in a Digital Comms Playground’
The communications landscape has changed. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets.
In order to compete, PR has to prove value and measure beyond awareness. In this talk, attendees will learn about integrated digital marketing and how new-style comms agencies are pitching and proving ROI. Additionally, we will discuss the five steps to take your insights, creative and reports from awareness to prove action.
By the end of this session, participants will:
Understand which tools will give your idea the digital edge.
Show how to use new metrics to demonstrate reach.
Demonstrate how to prove target audience took action.
Understand how your PR campaign impacts Google.