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2018 is going to be an exciting year.
The analysis on how much money we’re spending to generate the traffic and here’s what’s crazy, most people don’t realize this, we generate, let’s say a million visitors a month on Neil Patel.
Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building?
$110,000 a month.
That’s what it averaged out to for 2017.
Here are my marketing strategies for 2018.
I just bought a blog in the marketing space for a half a million bucks.
They get a million visitors a month, and it’s cheaper to spend money acquiring people who already have the traffic.
So in 2017, I bought Uber Suggest, I think it was around 140 grand.
They had very little traffic.
I 381 redirected the site, traffic increased and guess what happened?
I hoped that my traffic would go through the roof, but nothing happened.
Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links?
Don’t buy anything for the links.
Buy it purely based off of traffic and just pay a simple metric.
If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn’t matter.
For a blog that I just spent half a million on, their traffic ranges.
On a horrible month, they’ll get around 800,000 uniques.
In a perfect month, they’ll get around, like, 1.2, 1.3 million uniques, and all I’m doing right now is buying as many blogs as possible.
My marketing strategy for 2018 is to buy blogs based on of traffic.
I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content.
I don’t even care if they have revenue.
If they don’t have revenue, even better.
The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it.
I don’t care for any of that.
I just want the traffic.
So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth?
If I can’t make my money back in less than 12 months, I will not buy it.
The other marketing strategy that I use when I’m buying these sites is to look for blogs that aren’t monetized well.
The blog that I ended up buying for half a million bucks, they’re not even making three grand a month.
If you’re not even making three grand a month, that’s a good deal, right?
They’re like; you’re going to give me half a million dollars for this?
Another creative marketing strategy I’m doing right now, is trying to buy a really popular marketing tool.
I don’t want to pay them all the money they’re asking for because they want well into the millions, and it isn’t worth it.
But, I’m trying to work out a deal where I give them X amount of money up front, let’s say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years.
When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren’t optimized for traffic or conversions.
So buy it for what it’s worth, optimize it, and then use the profits to pay them out continually.
That way you’re not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don’t have to spend as much money, and that’s my marketing strategy for 2018.
My goal is to spend at least $5 million acquiring businesses purely based on their traffic.
If you need help or have questions about online or digital marketing or of you’re a small business looking for help, leave a comment or question below and I’ll personally answer and help you in any way I can!