Google Organic Search Optimization
© 2020 — Splinternet Marketing
Google makes you compete with every other advertiser to a specific audience or keyword set. The position of your advertisement in search results depends on a competitive bid per click, a competitive daily budget as well as relevance of your ads, landing page and topics or keywords. The more relevant your landing pages, the less your Google charges.
Your ads need to accomplish more than just get seen. To be successful, an ad needs to target the right people by keywords or audience and your ad needs to get click through. If your ads are experiencing a low click through ratio, then you can pay as much as 10X as your competition due to Google’s Ad Relevance score.
Have you ever made a purchase online and then started seeing ads for the thing you just bought? That’s the example of how remarketing can be done wrong. Our remarketing strategy is to create many remarketing funnels so that many specific messages can be shown to users based on their preferences.
We make Data Driven decisions to guide and grow your Google reach while reducing your cost per click and increasing positive engagement on landing pages. You get improved return on investment in your Google marketing campaigns.