Get Answers ✅✅✅ Google AdWords Display Certification Advertising Assessment Exam Answers – Academy for ads✅ 2018 ✅ 100% Correct
The Exam contains more than 100 possible questions. It means, that every time you take the exam you get 100 random questions from all possible questions and in random order.
In order to use remarketing with Google Analytics, you need to:
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Ads are likely to be most contextually relevant to sites on which they appear when using:
Dynamic remarketing lets an advertiser:
What does remarketing allow you to do? (Choose 2)
You might choose to use preferred layouts for dynamic display ads if your client:
Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?
Display inventory on the Google Display Network is published by AdSense or:
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
What are the key benefits of using the Google Display Network? (Choose 2)
Which functionality applies to HTML5 ads?
Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Which bidding strategy should use you if you want to increase revenue from your ad spend?
If a display ad has been disapproved, how do you submit a request for another review?
Cost-per-thousand impressions (CPM) bidding is only available for:
Viewable cost-per-thousand impressions (vCPM):
You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
If John is setting up a new video campaign, which manual bidding strategy should he use?
If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
How does an extension work on a Display ad?
The dynamic remarketing tag collects data such as:
You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
For an advertiser focused on branding, what are the key success metrics?
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
An advertiser who wants to target specific categories of video content on the Display Network should:
Which remarketing list segment will typically have the highest volume of viewers?
In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: