Eric Siegel – Predictive Analytics: Delivering on the Promise of Machine Learning

Eric Siegel was the headlining keynote address at the 2018 Great Lakes Business Intelligence & Big Data Summit hosted by WIT on March 15, 2018. The excitement over big data and machine learning has grown dramatically. But what is the value, the function, the purpose? The most actionable win to be gained from data is prediction. This is achieved by analytically learning from data how to render predictions for each individual. Such predictions drive more effectively the millions of operational decisions that organizations make every day. In this keynote, Predictive Analytics World founder and Predictive Analytics author Eric Siegel reveals how predictive analytics works, and the ways in which it delivers value to organizations across industry sectors.

About WIT:
WIT is a business analytics consulting firm with 20+ years of experience. We help our clients make better business decisions from their data. For more information, visit

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