Session 6 from Journey Summit 2017
Emerging trends in Marketing, Forrester
Marketers are faced with defining and providing relevant customer experiences. New marketing strategies and technologies are always emerging in response to customers’ demands, marketers’ needs, or just an urge to redefine experiences. Marketers must navigate through a sea of marketing, data, and technology trends and try to decide what new hot investment is worth pursuing.
Tina will discuss her insights to the latest strategies and technologies that can help marketers with identity resolution, marketing technologies, journey analytics, and continuous engagement.
Speaker: Tina Moffett, Senior Analyst, Forrester