Digital Marketing News: February 23, 2018

On this week’s digital marketing news roundup: B2B marketers share their most valuable demand gen tactics, the latest digital advertising stats, and what Facebook’s “dislike” button really means.

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TopRank Marketing is an award-winning, full-service digital agency specializing in integrated, always-on marketing. Since our inception in 2001, we have sought to master traditional marketing tactics while trailblazing new ones, creating a theory of marketing greater than the sum of its parts. We call it confluence: When marketers see each tactic, each channel as part of a single living organism, we can accomplish the extraordinary.

It starts with killer content marketing – blog posts, infographics, eBooks, video, podcasts & more – content created to serve a specific search need and provide value to a relevant audience. Influencer marketing helps make the content even better and provides organic amplification. We believe in creating lasting, mutually beneficial relationships with current and future influencers, offering opportunities to share audiences and create cool stuff together.

But the best content with the greatest influencers still needs amplification. Our agency specializes in up-to-the-minute SEO, digital advertising, and social media marketing to bring in an even wider audience.

This is what digital marketing can be – should be – must be to stand out in an age of endless distraction. We’re committed to helping our clients cut through the noise and earn their audience’s attention. And we’re committed to elevating the industry as a whole, educating current and future marketers in effective, sustainable marketing with integrity.

Visit us at TopRankMarketing.com to learn more about our agency, and join the conversation on the TopRank Marketing Blog.

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