2018 Email Marketing Strategy. How To Stand Out, Build Trust And Generate More Revenue With Email

Email marketing is still the number one way to establish trust, credibility and generate more revenue in 2018. Learn about my exact email marketing strategy that you can use to grow your online business fast.

If you’re not yet on my email list to experience my email marketing strategy firsthand, go here and sign up:

It is widely known that your email list is your most valuable asset for your online business. That statement is a partial truth and is missing the fact that you must have a positive relationship with your email list too.

How do you build this positive relationship with your email list? Email marketing!

Through sending helpful and valuable emails you are able to stand out in your subscribers’ inbox and ultimately build trust through delivering valuable information regularly.

I recommend emailing every single day which is something my wife has done for over two years now.

Personally I am new to the email every day world and with just a few months of experience I’m noticing a significant increase in the number of comments, replies, clicks and ultimately revenue I’m generating from my email marketing in 2018.

Many people are scared that they will see a large amount of unsubscribes right away… Neither my wife nor I experienced this, although we did have the fear.

Other people are worried that they won’t come up with enough ideas to email, which if you’re not in a niche that you’re truly an expert in… This may be true!

But you have chosen a niche that you have a level of expertise in so coming up with topics to email every day is actually very easy.

Similar to how a 90 day video challenge works (as explained in this video: ) consistently emailing every day forces you to come up with new topics and new ideas that are helpful and useful to your audience.

This is all a part of the process of being of service at scale!

You will also find that through your email marketing you’re creating new content that can ultimately be published to your blog, Instagram account, Facebook, twitter, and other social media outlets.

You will also find that some of your email topics deserve their own videos and this will be a source of new ideas for your video marketing, too.

Also, it is important to remember that most of your audience are not living the life they desire. This is why they subscribe to your list in the first place! They accepted your offer for the free lead magnet to help them solve the problem.

Your daily emails continue to help them along their path, offer them entertaining and informative content that simply furthers your relationship and get you closer to the sale.

If you are only emailing when you have something new to promote, or once a month… You’re missing the boat! People will forget about who you are from when they opted in until they receive your next offer email, next month.

You need to stay top of mind at all times and emailing every day is the key to this process!

The final benefit is that you will become a much better copywriter, fast. As someone who personally has doubted my own writing abilities… The process of emailing my list dozens of times in the last month has really “flexed the muscle” of writing email copy and now I’m experiencing higher quality copywriting that comes more easily and takes less time.

As with everything, there is a learning curve… And a bit of practice goes a long way to helping you get better fast!

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73 Replies to “2018 Email Marketing Strategy. How To Stand Out, Build Trust And Generate More Revenue With Email”

  1. Soufiane

    Man, I really like the content on your channel. Please don’t stop shining !

  2. Edward Fisher

    Please do the video on why aweber & active campaign. The reason I use them is that they are so much easier to use than the others. Active campaign is so well organised I ended up favouring over aweber. But I still like aweber because I used it for ages.

  3. Donna & Andy

    ConvertKit is looking pretty good for an email service. I hope they can keep up their momentum and continue to progress. Thanks again big buddy for another stimulating video. I’m telling you, I really look forward to your next videos “always”. I count the days down until the next one comes out. Kinda weird, but, it really helps me to keep on pluggin’ away at the process. Thankyou! Isn’t it a really exciting business – this online marketing thing. Our newest online pursuits are coming along slowly but things they are a-happenin’. Cheers!

    1. Miles Beckler

      I actually hung out with Nathan Barry at a conference… He’s a good guy and I believe he has good intentions…

  4. Chad Bartlett

    I agree! Good video man

    1. Miles Beckler

      Cheers

  5. Tiago Faria

    Thanks again, Miles! 🙂 Always good to reinforce this point. Question: what are you planning to do regarding the upcoming GDPR law in EU? I know you also sell in the UK, and this will surely impact a lot on email marketing. Maybe a topic for a new video? 🙂 GDPR is all about transparency and consent, so your philosophy blends well

    1. Miles Beckler

      Im not concerned as the tools I use are compliant and enable me to be compliant. That said, I’m not a lawyer and not going to touch this topic as I am not qualified to give legal advice!

  6. Davis Doan

    Hi Miles, your emails and videos have been very helpful for my online biz! Do you have any recommendations of examples to learn from/reference for copy writing for emails?

    1. Miles Beckler

      Just write is the biggest trick! I like Andre Chaperons content, especially:

  7. Brian Pfeiffer

    Great advice bro yeah I am in year 2 or so but this is great advice i am lacking a bit in the email department

  8. mikesjunk00

    tried getting your free course, but have received nothing via email.

    1. Greg Murray

      Me too recieved nothing a week ago

    2. Miles Beckler

      Ya, something odd is going on with that. Not sure what it is. Gonna debug tomorrow/monday

    3. Randolph Ellis

      Yea I tried as well….I will try again later today

    4. Greg Murray

      Thanks!

    5. Miles Beckler

      Mikesjunk00 I don’t know if I sorted yours out… Couldn’t find you based on this username, but found a batch of pending subscribers I pushed through… If it worked great. If not, try again!

    6. Miles Beckler

      Greg, I found you and got your access setup I believe.

    7. mikesjunk00

      Miles Beckler I tried again with no luck. My email address begins with marketingemailxxx@gmail dot com

  9. Heber

    How long is your average email? Do you ever reuse the same email or topic?

    1. Miles Beckler

      Lol… No worries

    2. Heber

      I’m an idiot. Just watched the second half of the video and you answer it. Sorry for being that guy.

    3. Miles Beckler

      And yes, I circle back around to the same topics usually from different angles. My wife has re-sent exact emails about a year after it went out originally

    4. Miles Beckler

      400 words or so

  10. Humphrey Jones

    What do you think about wordpress based email like Jackmail?

    1. Miles Beckler

      Avoid. Deliverability is everything and Aweber is fantastic in that regard.

  11. Humphrey Jones

    Yes, please do video on why those two autorespinders

    1. Miles Beckler

      Ok, will put it on my list

  12. Fluid Frame

    Second! You are the most helpful internet marketer in the world!

    1. Miles Beckler

      #WootWoot

  13. Money is Awesome

    Sometimes I think about sending an email to my subs but then I think “I better make a video on this topic!” and not send it in the end. I should probably follow your example – write emails and then make videos.

    What is your open rate if you don’t mind me asking?

    1. Miles Beckler

      I get that… Have had that exact thought. For me, this is where committing to a daily email is a huge help because thad ‘gotta send an email today’s deadline forced me to send it

  14. J J

    Thanks for making everything sound simple. Definitely going to try this!

    1. Miles Beckler

      My pleasure

  15. Ehab M

    Thanks Miles. Another truly valuable video. About to start turning pro..cheers man 😀

    1. Miles Beckler

      Funny I didn’t think to mention that book… But such a relevant book to this idea!

  16. Keep It Simple

    Wow! Daily emails? I will try this. Is it a good idea to set up a 30 email sequence to each list when new subbies sign up? Then after the first 30 emails, move to weekly emails? Thanks again, Terry.

    1. Keep It Simple

      Ok. Thank you so much for your response. You rock! Terry

    2. Miles Beckler

      How long of an autoresponder is kind of a personal thing… I know people with literally 2 years worth pre-created and I know people who do zero… Both can work.

      To me, an autoresponder should tell the backstory a bit and get them interested in you and your solutions… I just don’t like writing those kinds of email series’ so I just get them to my daily email list as fast as I can… lol.

  17. Claudemir Martins

    Hey Miles, right now I’m writing an email sequence to my list. I wrote 50 emails to take the readers to different blog posts. Just like you, I’m doing this daily, because I wrote 50 long and very helpful blog posts.

    In every email I have a PS info with a link to my product, I’m every blog post I also have the product offer around in a way that is not pushy. Do you think this is going to work ? Any advice on that ?

    1. Claudemir Martins

      Thanks man, I appreciate your help. I will do that.

    2. Miles Beckler

      Sounds like a great test… Monitor your results and open rates and adjust accordingly.

  18. BeginnerBusinessmen

    I’m in the trenches and your videos are like little oxygen tanks sent from above.

    Thank you for your work sir.

    1. bandman jourden

      Facts we just gotta keep tunnel vision and we will be out

    2. Miles Beckler

      That is awesome!

  19. Claudemir Martins

    You guys rock…

    1. Miles Beckler

      m/ m/

  20. Randolph Ellis

    What is the best way to contact you?

    1. Miles Beckler

      No time for me to do any one on one stuff now… May do a live question and answer on YouTube this weekend…

    2. Randolph Ellis

      Miles Beckler well I have an idea I’m not sure how to start or know if it is any good….wanted to ask you. Do you respond to personal messages?

    3. Miles Beckler

      you got me right here

  21. E DS

    Hey Miles, thanks for such great content on your channel!

    I asked this question on a video you made about FB Pixels but it was a video from a year ago, so I just wanted to ask it here as this video was most recent.

    I wanted to know if you could share with us how we can “exclude” or “whitelist” my staff’s IP addresses & my IP address to avoid the Pixel tracking us because creating LLA or CA of ourselves doesn’t help much 🙂 LOL and obviously it skews the data.

    Thanks for your help and guidance!

    1. Miles Beckler

      I don’t know, I don’t have this issue so I’ve never researched it

  22. Tocar Piano De Oido

    Hey miles i have a question i am having a little bit of trouble with my audience. I would like to know if i should just taget people in US or should i try other countries as well?

    1. Miles Beckler

      let the data guide you

  23. Kyle M Johnson

    Miles for some reason I don’t receive the email for the free course ? Is it just me or have your heard about this ?

    1. Miles Beckler

      yeah, had some issues… I think I fixed it all at this point. Print spent all day yesterday debugging this so please try again

    2. Kyle M Johnson

      still no email brother, waited for a bit, still nothing

  24. Kyle M Johnson

    Awesome video!

  25. Joshua Pior

    One of the BEST videos on email. Thanks, Miles!

  26. Felipe Vergara

    Great video Miles! Please make a video about why you use those autoresponders soon! On the other hand, I have another question: which software do you use to manage your funnels since you dont use ClickFunnels?

    1. Miles Beckler

      The man reason is that they are BULLETPROOF! Will make that vid.

      Check out this post for the explanation of my setup:

  27. Harry Stockton

    Dude way to own “The most helpful internet marketer in the WORLD!” Many of us have thought you were already there, and I am super stoked to hear you claim it. Keep it up…YOU ROCK!

    1. Miles Beckler

      Thanks Harry!

  28. Apollomuscles

    forever a fan of you bro.

    1. Miles Beckler

      Thanks

  29. Saby Saby

    If anyone is looking for FB leads, i will provide valid emails from any FB group, fan page or post, you can also get a referral link to the tool i use to offer this service, it will give you access to laser targeted email lists to use to create custom audiences for FB ads. (It’s a fiverr gig) comment back if interested

  30. E DS

    Hey Miles, thanks for such great content on your channel!

    I asked this question on a video you made about FB Pixels but it was a video from a year ago, so I just wanted to ask it here as this video was most recent.

    I wanted to know if you could share with us how we can “exclude” or “whitelist” my staff’s IP addresses & my IP address to avoid the Pixel tracking us because creating LLA or CA of ourselves doesn’t help much 🙂 LOL and obviously it skews the data.

    Thanks for your help and guidance!

  31. Edward Fisher

    Please do the video on why aweber & active campaign. The reason I use them is that they are so much easier to use than the others. Active campaign is so well organised I ended up favouring over aweber. But I still like aweber because I used it for ages.

  32. Donna & Andy

    ConvertKit is looking pretty good for an email service. I hope they can keep up their momentum and continue to progress. Thanks again big buddy for another stimulating video. I’m telling you, I really look forward to your next videos “always”. I count the days down until the next one comes out. Kinda weird, but, it really helps me to keep on pluggin’ away at the process. Thankyou! Isn’t it a really exciting business – this online marketing thing. Our newest online pursuits are coming along slowly but things they are a-happenin’. Cheers!

  33. Minister Yohan Heredia

    Hey miles i have a question i am having a little bit of trouble with my audience. I would like to know if i should just taget people in US or should i try other countries as well?

  34. Yohan Heredia Vlogs

    Hey miles i have a question i am having a little bit of trouble with my audience. I would like to know if i should just taget people in US or should i try other countries as well?

Comments are closed.