May 2 2014 - No One Will Buy Anything Over the WebIn a 1995 Newsweek article, author and astronomer Clifford Stoll wrote: We're promised instant catalog shopping just point and click for great deals...Stores will become obsolete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet which there isn't the network is missing a most essential ingredient of capitalism: salespeople. ... Read more »
May 2 2014 - Where Would You Click?In March, Google made a number of changes to its search results layout. Jon Wiley, Lead Designer for Google Search, summarized the modifications in his Google+ post: We've increased the size of result titles, removed the underlines, and evened out all the line heights. This improves readability and creates an overall cleaner look. We've also brought over our new ad labels from mobile, making the multi-device experience more consistent. Previo ... Read more »
March 4 2014 - How to see which websites link to your siteUse Google's Webmaster Tools to create a report, "links to your site," to learn which sites link to yours. Here's a quick preview of this week's lesson. "Links To Your Site" Report -Provides a list of websites that link to your site Why does it matter if other websites link to your site? -Links provide an additional way for potential customers to find your business. -Links represent an endorsement of your business. ... Read more »
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