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April 23 2013 - 3 Steps to Marketing on Facebook and Social Media
Social platforms offer the most value to brands that commit deeply and consistently to building community over time. It might take a long time to find the pulse of a community, craft a voice that works and resonates, and find innovative engagement techniques that catch fire, but the payoff can be huge. Because with every new fan welcomed and nurtured on Facebook, there's been a new deposit made in the community bank. And with the right community building, those ... Read more » -
February 7 2013 - Real Time Analytics
Our methodology in regards to any type of online marketing is to collect comprehensive data and statistics on every measure of ad , keyword and website performance. We analyze this data by hour, day, weekend, week, day part, market segment, competition and demographic. With the data, we can steadily improve upon the return on your Facebook, Google, Bing, YouTube and SEO investment. We use real time website traffic analysis in conjunction with market test ... Read more » -
December 12 2012 - Content is Still King
From the beginning of the Internet, at the dawn of search engines, someone said Content is King. While everything else changes with search engines, the competitors and the technologies change, people haven't changed. The goal of SEO is to create and present great content to search engines in a very specific keyword phrase relationship on a business website. The people that use search engines to find something are simply looking for content. C ... Read more »
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