November 19 2013 - 10 Easy Steps to Online MarketingThe recession that we're just barely out of (if at all) has left most of us small business owners wincing at the thought of parting with our hard-earned money. Even when it comes to necessities like online advertising in search engines and social media, we're reluctant to spend unnecessarily. Fortunately, it is extremely affordable, and can quickly provide a return on your investment. Here are 10 ideas you can use to reach a wider audience, incre ... Read more »
November 19 2013 - 11 Things Every Website Needs to Keep Customers Coming BackThe majority of consumers are getting the online experience they're looking for, new research shows. A study by digital solutions firm Kentico revealed that nearly 60 percent of the public believes websites have improved over the past five years in design, functionality, usability, content, usefulness and other elements. Just 12 percent of those surveyed think things have gotten worse. Part of the improvement can be attri ... Read more »
April 23 2013 - 3 Steps to Success on Facebook and Social MediaSocial platforms offer the most value to brands that commit deeply and consistently to building community over time. It might take a long time to find the pulse of a community, craft a voice that works and resonates, and find innovative engagement techniques that catch fire, but the payoff can be huge. Because with every new fan welcomed and nurtured on Facebook, there's been a new deposit made in the community bank. And with the right community building, t ... Read more »
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